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Scout & Molly’s

Franchise Fee: $50,000
Royalty: 6%
Total Investment: $300,000 - $300,000

Founded: 2002
Franchised: 2014

Can Be Home Based: No

VetFran Member: Yes
SBA Approved: Yes

Description of the Business Scout & Molly’s is a 800 to 1,000 square foot class A Retail storefront business catering to women of Mid to high income households. Customer range is 25-65 year old female but Scout & Molly’s does a good job selling to husbands or boyfriends too. Customer Profile The targeted Scout & Molly’s customer is a woman who wants to feel good about herself and sees clothing as a way to reflect that. She most often falls between the ages of 25-65. There will be customers who are as young as high school as well as those older than 65, however the majority of customers fall in the range noted. She may or may not have children, may or may not work full time and may or may nor be married. She typically is someone who follows trends and wants the brands and styles seen in fashion magazines. She wants items that can easily transition from day to night and also wants to be able to accessorize her clothing with fun fashionable jewelry pieces. She is someone who wants something more unique rather than items that are mass marketed. When she attends events such as weddings or cocktail parties, she doesn’t want to be wearing something that someone else has on which is why she shops at specialty stores. She values personalized service and will look to the store employees for guidance. She will expect the staff to be knowledgeable on the product and make her feel like she is being heard. When she has a good experience she will be back and will also tell her friends.

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